The Agile Project Vision for Scrum Masters

At the heart of any great product is a great vision. It describes the primary goal or goals of a product and creates a focus that becomes the guiding principle of the project. A good product vision not only becomes a quick elevator pitch to potential investors but also becomes the basis for prioritising and developing the product. The Scrum Master will use this everyday to help the team prioritise their work and help refocus as they discover unforeseen roadblocks or decisions. The product vision outlines the reason that this product should be made at this time and for this user. To write a successful product vision you’ll need to answer 5 questions:

1. Who are the customers that are going to buy the product or who are the target audience for the product?
2. What need or problem does the customer have that this product solves?
3. What are the critical parts of the product that will deliver on this need?
4. Who or what are the competitors? How will the product compare to those already on the market?
5. What is the development timeline and budget?

If you can answer these questions, then you have a product vision. Anyone who reads the vision statement should also be able to answer the questions above, even if only on a surface level. Sometimes you may have a great idea but you realize while answering these questions that you do not have a full product. Not all great ideas turn into great products if they aren’t solving a need and you cannot develop a full product vision.

SWOT Analysis

A product vision can be born out of a SWOT or Gap analysis. SWOT stands for strengths, weaknesses, opportunities, and threats and by breaking down a company’s current offering into these pieces, it can help identify areas or products worth pursuing. For example, maybe your company specializes in IT support but there is an opportunity for your company to develop a customer support system since one of your strengths is the friendliness of your staff.

SWOT Analysis

There may also be a threat your company is facing since another competitor began to offer a more robust suite of full IT support. By performing a SWOT analysis it can keep you one step ahead in coming up with new product ideas.

Gap Analysis

Additionally, Gap analysis is a great tool to identify where your company is not meeting performance expectations. Gap analysis looks at the gap between where the company is currently performing and its targeted performance. Maybe the goal was a certain number of users in your app, by looking at this gap you can then develop ideas and product visions on how to solve that problem. In this case, you may look at the Gap and determine you need to put more spending into ads to drive more people to the app or you may determine that you need to develop a new feature within the app that will ensure it is fully differentiated and marketable.

Product Visions for All Products

Product visions are not just great for new products, “business as usual” products can also greatly benefit from this type of visioning. By focusing on the vision, it can help any product stay focused and be developed in tighter iterations. Creating a product vision for things like security or systems upgrades can help turn out the update faster and with a greater focus on solving the problem. A good product or feature enhancement is always solving a problem and by defining the product vision, it helps hone in on that very specific problem and why it’s worth solving. It also helps make an internal business case for why a company needs to put resources against this update at this time.

Joint Application Development

For some products, especially those that are solving a problem that many different functions or customers will provide input on, you can also do a joint application development (JAD) meeting.

The ‘Agile Scrum Master Training Course With 59 Seconds Training‘ is now available for free. This free Scrum Master Certified Online Training Course provides an in-depth understanding of the Agile Scrum Master roles and responsibilities, where you find out what a Scrum Master does and how to do it. During this free course you will learn all of the tools needed to succeed as an Agile Scrum Master.

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Our Book Recommendations

We found these books great for finding out more information on Agile Scrum:

Master of Agile – Agile Scrum Master With 59 Seconds Agile (Video Training Course)

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Master of Agile – Agile Scrum Master With 59 Seconds Agile (Video Training Course)

What is this course?

This ‘Master of Agile – Agile Scrum Master With 59 Seconds Agile (Video Training Course)’ provides an in-depth understanding of the Agile Scrum Master roles and responsibilities

You will explore the Agile Scrum project life-cycle, including how an Agile User Story is created, to how we know when it is ‘done’

This course is aimed at those with or without prior knowledge and experience of the Agile values and principles

During this course you will learn the tools needed to succeed as an Agile Scrum Master

What will you learn?

You will gain an in-depth understanding of the Agile Scrum Master roles and responsibilities, and you will be able to

  • Fully understand the role of the Agile Scrum Master
  • Understand the roles involved in an Agile project
  • Create an effective Product Backlog
  • Effectively participate in Scrum Meetings such as the Daily Stand-up, Sprint Review and Retrospective
  • Identify the roles involves in the Scrum Team

What topics are covered within this course?

You will cover the following topics during this course:

  1. An Introduction to Agile Project Management (Scrum Master)
  2. Using the Agile Manifesto to Deliver Change (Scrum Master)
  3. The 12 Agile Principles (Scrum Master)
  4. The Agile Fundamentals (Scrum Master)
  5. Introduction to Scrum (Scrum Master)
  6. Scrum Projects (Scrum Master)
  7. Scrum Project Roles (Scrum Master)
  8. Scrum in Projects, Programs & Portfolios (Scrum Master)
  9. How to Manage an Agile Project (Scrum Master)
  10. Leadership Styles (Scrum Master)
  11. The Agile Project Life-cycle (Scrum Master)
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